History of Smoove plc

The Group’s business was founded in 2003 as an innovator and enabler of online services, principally in the property, legal and financial market.  Smoove was admitted to the London Stock Exchange’s AIM in July 2014.

In November 2020, Smoove sold its subsidiary Conveyancing Alliance for £27.3m to fund the development of its portfolio of disruptive digital technology.

Smoove has three key pillars to its growth strategy:

Demand Generation – Use technology to generate significant additional instruction demand from our broadened network of introducers.

Smoove Complete - A platform business utilising our unique market position and capabilities to develop a new conveyancing proposition delivered by self-employed Consultant Conveyancing Lawyers ("CCLs").

Optimised Cross-Selling – Provide consumers with great conveniently available deals on household finance and utility products at a time when they will be most in need of those products.


Smoove plc today

Today, Smoove is a leading provider of IT solutions to the UK home moving market.

Smoove’s vision is to ‘simplify and revolutionise the home moving and ownership experience for everyone’ by delivering products and services that remove the pain, frustration, uncertainty, friction, stress and snail-like pace moving home currently takes.

In achieving that goal, Smoove is developing a portfolio of products and services:

eConveyancer - our core offering, which brings consumers and legal professionals together via a conveyancing comparison service. 

Smoove Start – which enables estate agents to onboard their clients with digital ID verification, anti-money laundering checks and customer details.

Smoove Complete – is a platform for self-employed Consultant Conveyancing Lawyers ("CCLs"). In exchange for a share of the conveyancing fee income, Smoove provides CCLs with a suite of services including onboarding and post-completion services, as well as support infrastructure including technology, regulatory oversight and professional indemnity insurance.

Smoove Home – will provide home movers with a frictionless service for setting up utility and insurance deals.


Country of incorporation

Smoove plc is incorporated and registered in England and Wales with registered number 07466574.

The Company’s main country of operation is the UK.

The Company is subject to the UK City Code on Takeovers and Mergers.


AIM Rule 26

The information below is provided for the purposes of compliance with AIM Rule 26.1222220


The information on this page was last updated as of 22 August 2023.


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